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Our opinions may amaze you.

Or at least amuse you. We tackle the topics we care about, whatever those may be. Obsessive, opinionated, and ready to mingle. Learn what makes us tick.
DALL·E 2023-09-26 11.25.41 - oil painting of a scary jack-o-lantern
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How To Have Your Best Fall Yet
September 26, 2023
Summer’s finally over (thank God), and now it’s time to kick back and enjoy fall. As an expert in the field (born in October in Upstate New York), I’m here to guide you to your best fall yet.
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You’re Asking The Wrong Questions

September 22, 2023
Over the past decade plus, I’ve often heard business leaders ask questions that start with “why aren’t we doing” followed by an action that couldn’t…
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Why Should You Bid On Your Own Brand Name?

September 15, 2023
Conventional wisdom says that you shouldn’t bid on your own brand name, but who turns to a convent for marketing advice?  …
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Stagnant Audience Demographics? You’re In Bigger Trouble Than You Think

September 15, 2023
Are you convinced that you need to expand your audience demographics? Support your existing clients, and that’s exactly what will happen….
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7-letter words, Scrabble tiles on a scrabble board
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Score Big at Scrabble With a Bingo Bonanza

September 1, 2023
How many 7-letter words (bingos) are listed in the online dictionary? 25,217. But don’t worry, here’s all you need to know to start racking up…
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We Tried It. Didn’t Work – Dirty Dozen Vol. 1

August 25, 2023
ORLY? You tried it and it didn’t work. Here’s our take on why that’s a rotten excuse to stagnate. …
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Twelve 12-Word Stories To Celebrate Twelve Years of Success

August 25, 2023
This month, Love and Science turned 12 years old. Oh, not a big enough milestone to you? Well let’s explore some other notable blips in…
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How To Stop Pretending & Start Being Yourself

August 18, 2023
The world is a stressful place as it is. Why add even more strain by pretending to be someone or something that you’re not? Learn…
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Guy sitting on a park bench, starting to smoke because he's overwhelmed with Wordle updates
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New Wordle List? New Wordle Openers!

August 16, 2023
The NYT has upped its word list from 2309 to over 3000, leaving a lot of un-updated apps in its wake – and one big…
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mental model of a semantic tree with brains
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Navigating Mental Models, How to Use Them for Yourself and Get Around Them in Others

August 15, 2023
Mental modeling can be both automatic and analytical. Learn how to recognize, harness, and get around this powerful tool….
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imax 70mm test pattern
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Optimize Your IMAX 70mm Viewing – Skip Opening Night

August 9, 2023
Learn why 30 is the magic number for IMAX 70mm prints…
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food cans stacked in a pyramid
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Market Resistance to Safety Can Openers

July 14, 2023
Safety can openers are obviously superior. So why doesn’t everyone have one?…
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GA4 – How To See Queries for Assisted Conversions

July 13, 2023
Learn how to make your own report in GA4 to see Google Ads user queries for assisted conversions…
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