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Optimization

Could it be better? You bet it could be. The world is rife with friction – another word for opportunity. Get out of analysis paralysis and start improving your lot in life.

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The Secret F Word That’s Costing You Millions

November 2, 2022
Nobody likes friction, especially your customers. Learn why dropping the F-bomb from your funnel might be the most important thing you can do for your…
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side arm garbage collection
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Garbage in, garbage out, this is what it’s all about.

October 17, 2022
I took a walk early in the AM and saw garbage trucks at work. I was trying not to look at my phone at all,…
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optimistic balloon in the face of an adversarial city street
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You can’t optimize without optimism

October 7, 2022
We like making things better. It’s a hallmark of who we are at Love and Science, but it’s innately human too. Everyone desires optimization, but…
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I Hate QR Codes

September 28, 2022
Generally speaking, I like when my life is made easier. That’s why I’m often opposed to QR codes. …
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You’re Doing it Wrong – SEO & Lady Gaga

September 21, 2022
People frequently ask us to “SEO their website”, but we don’t optimize for search engines. Why? How many orders has a search engine placed with…
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Lyrics, Air Guitar, and the Power of Language

September 6, 2022
Persuasion is a many faceted concept. Just ask Aristotle. No amount of persuasion will convince me to like Steely Dan – maybe it’s the lyrics….
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