Analysis

Delving full tilt into the scarier of the mental processing systems, System 2 – that reasoning, rational, ridiculously inconvenient and unfortunately overlooked analytical problem solver. Keep an open mind and ask more questions!

Analysis, Advertising, Brand Strategy

You’re Asking The Wrong Questions

September 22, 2023

Over the past decade plus, I’ve often heard business leaders ask questions that start with “why aren’t we doing” followed by an action that couldn’t…

Advertising, Analysis, Optimization

Why Should You Bid On Your Own Brand Name?

September 15, 2023

Conventional wisdom says that you shouldn’t bid on your own brand name, but who turns to a convent for marketing advice? …

Score Big at Scrabble With a Bingo Bonanza

September 1, 2023

How many 7-letter words (bingos) are listed in the online dictionary? 25,217. But don’t worry, here’s all you need to know to start racking up…

Optimization, Analysis

We Tried It. Didn’t Work – Dirty Dozen Vol. 1

August 25, 2023

ORLY? You tried it and it didn’t work. Here’s our take on why that’s a rotten excuse to stagnate. …

Wordle, Analysis, Optimization

New Wordle List? New Wordle Openers!

August 16, 2023

The NYT has upped its word list from 2309 to over 3000, leaving a lot of un-updated apps in its wake – and one big…

GA4 – How To See Queries for Assisted Conversions

July 13, 2023

Learn how to make your own report in GA4 to see Google Ads user queries for assisted conversions…

Analysis

You’re Asking The Wrong Questions

Why Should You Bid On Your Own Brand Name?

Score Big at Scrabble With a Bingo Bonanza

We Tried It. Didn’t Work – Dirty Dozen Vol. 1

New Wordle List? New Wordle Openers!

GA4 – How To See Queries for Assisted Conversions

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