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Human Experience

We like looking at the big picture. And what’s bigger than the human experience? Human behavior is at the back of everything we do. Ready to optimize literally everything? We are!
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Don’t Look A Gift Horse In The Mouth

May 19, 2023
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Lessons I Think I Learned from Books?

May 4, 2023
Listen, the truth is, I have no idea how much what I’ve read has played into this thinking. But I have a vague idea that…
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what if an as400 was modernized?
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Brand Cuts Through Cluttered, Competitive Spaces

April 18, 2023
Despite a limited budget and a “simple” software, this company was able to find its place in the market. Get the lowdown on this success…
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UX: The Key to Conversion (and 3 steps to growth)

April 14, 2023
Thoughtfully provide your audience with what they want and need, and conversions will follow. Carefully remove obstacles and objections, and the rate of conversion will…
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ChatGPT: The Musical

April 13, 2023
Inspired by Jesse Palmer’s recent recording of a song he had ChatGPT write for him, I decided to take a slightly different approach: write a…
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Brand strategy impacts bottom line
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How Brand Strategy Impacts The Bottom Line, A Case Study

March 31, 2023
As common sense as it may seem, aligning your offerings with your audience is still one of the most effective strategies you can employ. Want…
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