Brand Strategy

Take brand strategy from navel gazing to navigator. Learn to leverage strategy to drive results. When we hear “north star” we actually want to get there. Want to come along?

September 22, 2023
Over the past decade plus, I’ve often heard business leaders ask questions that start with “why aren’t we doing” followed by an action that couldn’t…
September 15, 2023
Are you convinced that you need to expand your audience demographics? Support your existing clients, and that’s exactly what will happen….
April 18, 2023
Despite a limited budget and a “simple” software, this company was able to find its place in the market. Get the lowdown on this success…
April 14, 2023
Thoughtfully provide your audience with what they want and need, and conversions will follow. Carefully remove obstacles and objections, and the rate of conversion will…
March 31, 2023
As common sense as it may seem, aligning your offerings with your audience is still one of the most effective strategies you can employ. Want…
October 14, 2022
The Wikimedia Movement opened a global competition for creators to develop a sound mark representing “the sound of all human knowledge.” Here are my submissions,…

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