Brand Strategy

Take brand strategy from navel gazing to navigator. Learn to leverage strategy to drive results. When we hear “north star” we actually want to get there. Want to come along?

Analysis, Advertising, Brand Strategy

You’re Asking The Wrong Questions

September 22, 2023

Over the past decade plus, I’ve often heard business leaders ask questions that start with “why aren’t we doing” followed by an action that couldn’t…

Stagnant Audience Demographics? You’re In Bigger Trouble Than You Think

September 15, 2023

Are you convinced that you need to expand your audience demographics? Support your existing clients, and that’s exactly what will happen….

Brand Strategy, Human Experience, UX/UI

Brand Cuts Through Cluttered, Competitive Spaces

April 18, 2023

Despite a limited budget and a “simple” software, this company was able to find its place in the market. Get the lowdown on this success…

UX: The Key to Conversion (and 3 steps to growth)

April 14, 2023

Thoughtfully provide your audience with what they want and need, and conversions will follow. Carefully remove obstacles and objections, and the rate of conversion will…

How Brand Strategy Impacts The Bottom Line, A Case Study

March 31, 2023

As common sense as it may seem, aligning your offerings with your audience is still one of the most effective strategies you can employ. Want…

Creating The Sound of All Human Knowledge

October 14, 2022

The Wikimedia Movement opened a global competition for creators to develop a sound mark representing “the sound of all human knowledge.” Here are my submissions,…