People frequently ask us to “SEO their website”. We always tell them that’s not what we do (to be fair, much of what we do does positively impact how you perform in search engines, but it’s never been the endgame). We don’t optimize for search engines. Why? How many orders has a search engine placed with you? If it’s not zero I want to hear from you!
You say you want SEO, but what you really want are more orders, leads, and conversions.
Years ago we had a client (nice guy) that had a service area business and wanted SEO. This was when Lady Gaga was still a rising star to give you an idea of the time period. Anyways, after talking with us his eyes began to sparkle as an epiphany formed, “So if I could rank for Lady Gaga…”
Imagine how her little monsters would react if they thought they were visiting a Lady Gaga website only to be greeted by a very friendly
carpet cleaner SAB in Nashville, TN?
This is really what it boils down to: If your visitors can’t trust you, can’t checkout without jumping through annoying hoops, or can’t figure out where you’re located then it’s all for naught.
Optimize for people, not search engines.