09/21/2022

You’re Doing it Wrong – SEO & Lady Gaga

People frequently ask us to “SEO their website”, but we don’t optimize for search engines. Why? How many orders has a search engine placed with you? If it’s not zero I want to hear from you!

People frequently ask us to “SEO their website”. We always tell them that’s not what we do (to be fair, much of what we do does positively impact how you perform in search engines, but it’s never been the endgame). We don’t optimize for search engines. Why? How many orders has a search engine placed with you? If it’s not zero I want to hear from you!

You say you want SEO, but what you really want are more orders, leads, and conversions.

If your visitors can’t trust you, can’t checkout without jumping through annoying hoops, or can’t figure out where you’re located then it’s all for naught.

Years ago we had a client (nice guy) that had a service area business and wanted SEO. This was when Lady Gaga was still a rising star to give you an idea of the time period. Anyways, after talking with us his eyes began to sparkle as an epiphany formed, “So if I could rank for Lady Gaga…”

No.

Imagine how her little monsters would react if they thought they were visiting a Lady Gaga website only to be greeted by a very friendly carpet cleaner SAB in Nashville, TN?

This is really what it boils down to: If your visitors can’t trust you, can’t checkout without jumping through annoying hoops, or can’t figure out where you’re located then it’s all for naught.

Optimize for people, not search engines.

Our most popular articles

Asana Review from a Project Manager’s Perspective

Communicating Creative: First Round LAX

Author
Have any thoughts to share? We love challenging conversations.
Reach out to discuss this article.

Related articles

Memo: Blocking time for focus is easier than you think. You just have to do it….
Effectively communicating “subjective” creative can be tough. But is it really subjective? Here are some tips to get out of analysis and into action….

SIGN UP FOR RANDOM, INFREQUENT EMAILS

Reach out to discuss this article.

This field is for validation purposes and should be left unchanged.