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Our opinions may amaze you.

Or at least amuse you. We tackle the topics we care about, whatever those may be. Obsessive, opinionated, and ready to mingle. Learn what makes us tick.

AI, Analysis

How To Track AI Traffic in GA4

Learn how to track and analyze AI chatbot traffic in GA4 with custom channel groups. Follow our step-by-step guide to monitor ChatGPT, Gemini, and other…

Scrabble, Business Casual

8-Letter Bingos and High Scoring Triple-Triples: How to Turbo Charge Your Scrabble Game

There are over 30,000 8-letter bingos that can be played in a Scrabble game. But don’t despair, we’ve done the work to curate the top…

Optimization

Do You Really Need to Verify a Domain Property in Search Console?

In a few minutes of clicking around, identify opportunities to increase your visibility and click through….

Advertising, Analysis

Advertising Won’t Save Your Flailing Company

There’s a strong temptation within a collapsing company to start frantically spending on advertising in an attempt to right the ship. More often than not,…

Brand Strategy

Brand Strategy or BS?

The Key to Unlimited Growth…

The Book of Revel-AI-tion: ChatGPT Illustrates Apocalyptic Text

Is the emergence of AI proof that we’re in Earth’s final days? What better way to find out than to have ChatGPT depict the apocalyptic…

Google, Advertising

Google’s Monopoly Meltdown: AI’s Plot Twist in the Search Saga

Google’s antitrust ruling shakes the tech world, but AI chatbots may rewrite the script. From legal battles to market shifts, dive into the future of…