07/01/2022

Turn Ad Copy Creation Into A Magical Experience

Writing ad copy can at times feel more like a chore than a creative expression. Sometimes exposure to other creative outlets is the medicine you need to get back on your A-game.

I love advertising – not just as a verb, but as a noun. Ever since I was a small child watching Ron Popeil infomercials before the rest of my family woke up, advertising/branding/marketing has been a world of wonder and magic. It’s my own Wonka chocolate factory. 

Unfortunately, it’s easy to lose some of the love at times when your passion turns to profession. Sometimes working for clients means wearing the handcuffs of corporate concerns, and can become a creatively stifling experience. Then there’s the issue of character counts: sometimes you literally can’t write anything creative while providing any level of acceptable context. Example: I recently wrote some Google Ads copy for a “Master of Science in Sport and Entertainment Management” degree. At 55 characters out of a max 90 character description, it’s really difficult to get creative.  

So, What’s A Jaded Copy Writer To Do?

Maybe you’re just a creative wellspring and can’t relate to my plight at all. If you do get where I’m coming from, maybe I can help. 

When all is lost, and I turn to Spotify and listen to some of my favorite composers. While picking one of Chopin/Rachmaninoff/Tchaikovsky/countless others and listening through their individual catalog can do wonders to shake free some new ideas, I’ve put together a playlist of some of my favorite one-offs for churning out creative ads at the speed of light. 

Yes, I only featured a handful of composers. I’m not very cultured – I just like what I like. If you don’t like it, MAKE YOUR OWN PLAYLIST AND GET OFF MY BACK. 

Without further ado, here’s my complimentary playlist to help you unlock your creative genius. 

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