Hidden
Talents

We talk a lot about “secret genius”

As uncomfortable and difficult as it is to show and tell, we’ve got this hardwired belief that multiplying talents is the way to make a world a better place. Check out some of what we’ve been up to and think about what else YOU could be sharing with the world.

The Wordle Warlock started as an insane excel spreadsheet and a dad’s dream. We traded Visual Basic (VB) for Vercel and launched the ultimate Wordle solver so you too can benefit from the magical, mathematical algorithm Dan can’t stop optimizing. In fact, he’s been writing about Wordle strategy and theory for the last few years.

We rapidly put together a brand and prototype for the app, leaning on an 8-bit aesthetic. This is the first app we’ve ever built for ourselves!

Check out the web app and never lose Wordle again. Wordle Warlock >

Brand strategy is just the beginning. The fun should continue well beyond the deck.

We had the opportunity to leverage the brand work we did with Money Guy to develop an animated book trailer for the best seller (NYT, WSJ, AMZ), Millionaire Mission

This whole book and all the trimmings are a great of example of taking ideas into the real world. Watch the trailer > 

Saint Pillow is a labor of love. We all like optimizing things, so it wasn’t surprising when we unearthed an insatiable common goal of sleep improvement. What started as an internal meeting comparing pillows turned into our sleep hack brand.

We had a lot of fun planning the brand, doing speed branding, trying out our “nucleus” process (defining the core vibe of a brand by way of audio/visual), creating a full identity package, soundmark, etc. The name “Saint Pillow” comes from the brand’s birthplace on Pillow St. in Nashville – our old office space.

Read up on the latest ways we’ve been optimizing our sleep and you too can “sleep like the dead.” Saint Pillow >

White noise is so played out. Pink noise is where it’s at.

Better concentration? Better sleep? Better life??? We built this pink noise generator and it’s become a staple for the crew. 

Start masking your distractions without tiring your ears. Here’s our free little app to help you out. You’re welcome. 

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