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Dave Turney

Articles by Dave Turney

Dave Turney
Sample SQL Snippet for generating GA4 channel definitions in BigQuery dataset
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GA4 & BigQuery TLDR

May 24, 2023
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GA4 birds migrating through a Googlescape
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Your Last Minute GA4 Migration Plan

May 3, 2023
Waiting til the last minute to migrate to GA4? Your time has come. It’s now. Like, right now. …
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GA4 is a Bond Villain with a heart of brass.
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What’s GA4? How does it work? Why should I care?

May 3, 2023
We get it. Google Analytics 4 kind of sucks. But it’s not all bad! Learn more about the history, what’s changing and what’s actually good…
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