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Dave Turney

Articles by Dave Turney

Dave Turney
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So long, Universal Analytics. Thanks for all the fish.

June 30, 2023
You’ve migrated by now (right?). Go ahead and take that summer vacation. Your UA data will still be here when you get back!…
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Sample SQL Snippet for generating GA4 channel definitions in BigQuery dataset
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GA4 & BigQuery TLDR

May 24, 2023
You’ve survived this long without it. Why would you start now? Here’s why….
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GA4 birds migrating through a Googlescape
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Your Last Minute GA4 Migration Plan

May 3, 2023
Waiting til the last minute to migrate to GA4? Your time has come. It’s now. Like, right now. …
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GA4 is a Bond Villain with a heart of brass.
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What’s GA4? How does it work? Why should I care?

May 3, 2023
We get it. Google Analytics 4 kind of sucks. But it’s not all bad! Learn more about the history, what’s changing and what’s actually good…
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